|Die Herausforderung: local feel for a
Well-known brands are at home all over the world, the PEP retail centre
being another expression of the increasing globalisation of consumption. So it
was all the more important to us to create a locale with its own identity, all
the time linking Far Eastern culture and modern cosmopolitanism.
|Foto: Christian Haasz, Tittling
'In a world where cultural identity is increasingly being lost, we want to
arrest people visually with our architecture and create space that unites
tradition and modernity.'
|The design: a Far
Eastern aesthetic within a European context
ornamentation are some of the standard elements of design in Asiatic
architecture and lifestyle. Fabric screens and exquisite wall hangings with
floral decoration have both been used for centuries. We developed the motif of a
stylised orchid based on this tradition. We use it in an eye-catching way to
decorate the curved, bordeaux red bar wall, which is integral to the front
façade, leading the visitor in.
The orchids glow even from a distance and beckon guests to come and explore
Asian cuisine under a tented membrane. Much in the way of Far Eastern
architecture, the cocos Munich also makes playful reference to pure form. The
gently curved wall and the delicate decor contrast with the stark white of the
Elegant light fittings, reminiscent of drops of water, create a bridging element
between the airy tented membrane and the earthy colours of the flooring.